We submit a lot of concepts to clients, but not all become actual projects.
That means that there are many redesign ideas that never come to the table and never get used. This is one of those ideas that never happened. We are particularly proud of this one and want to share with you guys.
Our company goal is 100% reuse in our projects. However, with the Röhsska Museum project our goal was 90% redesign and reuse, because we would have to buy color-stained veneer to redesign the countertops. The project was a showcase featuring other high quality redesigners within Sweden. The full project concept wasn’t simply an interior design, it was intended as an experience. For example, this included the resale of the redesigner’s products in the museum’s gift shop and a behind the scenes look at the interior design available by scanning QR-codes placed around the café.
The project moodboard gives a quick overview of the concept aesthetic.
Let’s have a look at some of Sweden’s redesigners that were included as part of the project:
Retrofrun uses everyday ceramic pieces and makes them into cool, unique and exclusive designed products such as lamps, candlesticks and serving trays.
The designers at Skryta are interested in both social and environmental sustainability. They create beautiful high quality, redesigned lamps from textile and industrial waste.
Hildur2john (H2J) creates custom pillows from her clients’ beloved, but no longer used leather jackets so that they can be used and loved once again.
Through eco-friendly recycling of old glass products, Återbrukshyttan creates redesigned glass products such as vases, drinking glasses and lamps. All redesigned products are formed by hand at their glassworks in Bollnäs.
We at reCreate Design Company specialize in the reuse and redesign of already existing materials. In this project, we proposed redesigned tabletops with the clients graphic profile.
We felt this was a unique opportunity to showcase Sweden’s redesign world in a traditional design museum. We didn’t get the project in the end, but it isn’t the worst ‘no’ we’ve ever received. According to the museum’s decision makers, our concept was like an exhibit in and of itself. And they didn’t want the café to compete with existing exhibits.
We designed the concept as an extension of the museum experience. So, in a twisted way, their decline argument confirmed that we succeeded. Do you agree?
p.s. Today’s blog post was written by our intern, Mia. See yesterday’s blog for more of her work.